Is Sept exceedlingly the greatest month to start a public relations campaign

by

Aaron McClure

Is Sept genuinely the greatest month to promote a public relations drive? In a simple phrase, September is the best time to start a campaign. Subject to your desired outcomes and on your corporation, any month could be the greatest month to promote a operation, but all things being on a par, there is no superior month than September to do your promote . Well, to be honest, I\’d probably suggest launching in August. Having been a magazine editor I like to get a jump on things, just to make sure I\’m prepared. But, when it comes to the timing of a PR operation launch , September is probably the optimum month. Why?

By September the monthly periodicals are occupied by their end of year stories. I used to be a magazine editor and we\’d start on our holiday issues in August. By the time the end of year came around, I felt as though I\’d already been there and done that. If you have a product, service or business that you want highlighted during the holidays, or as part of a Christmas, or Hanukah story, you want to pitch your story no later than September. The same goes for New Years stories. If you have a beauty story, or a weight loss story, or a relationship pitch that you want to place as a New Years story, you better have your PUBLIC RELATIONS pitch go out no later than early September, or you\’re going to be too late. Also the next TV season begins in September. If you\’re looking to place you, your company or your business on a talk show or TV segment, this is the point to pitch. Maury Povich booking agents are just gearing up. They don\’t yet have logjam of topics and are more not closed to new ideas. September is your best chance to land a segment (well actually the last few weeks of August, but don\’t tell anyone). If you are going to promote your idea as a television piece, remember that a television-oriented public relations campaign has three primary components, you need to create a persuasive visually-oriented idea, be able to sell it effectively and know who to pitch it to. Most folks think they know which story or pitch will work for them, but they\’re generally wrong. The story about why your product or service is so good usually misses the mark because it\’s not a story that meets the media\’s needs, or connects with your target audience. You need to think like your customer thinks, more importantly, you need to think like a TV booking agent. You have to think backwards. What does your local television news program, or the Good Day LA Show need? Study them. Make notes. Now give them a visually-oriented pitch that fills that need. Think in terms of personal stories, anecdotal stories that others can relate to, and talk in a language that the journalist you\’re pitching will understand. When pitching a TV show, think visually, what can you offer that has a visual component. What can you come up with that would give them a compelling TV segment? Remember it all comes down to pitching a compelling story. So if you\’re thinking of launching a PR operation, regardless what the month or time of year, don\’t wait. Move on it, the sooner you dispatch the sooner you\’ll reach more client and establish your brand. But if it happens to be around August or September – LAUNCH NOW! For more information about the right TV pitch or story idea to news producers, contact Anthony Mora at 323-667-3107 or Edwin Duterte at Edwin@TheViralPublicity.com Copyright © Anthony Mora 2012

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